By: Floria Martinez

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Starting a business entails a series of investments that you hope will eventually pay off. Some will and some won’t, but it’s clear that investing in sustainability is a safe bet. According to research, 47% of consumers will stop patronizing a business if they feel that it violates their values. This is important at a moment when eco-friendliness is one of the most prevalent values. You can invest in sustainable business practices with the following five suggestions from My Creative Pixel.

1. Source Products Sustainably

One of the most effective measurements of a business’s sustainability is where its products come from. Sustainable business practices may demand that you buy new products that are ethically made and sourced. This expenditure might worry some business owners — and it may indeed be pricey —but you can gain reassurance from the fact that sustainability supports profits.

2. Reduce Paper Waste

Your business should also be investing in ways to reduce paper waste. Paper waste is linked to environmental problems such as the release of sulfur dioxide and pollution via acid rain. You may not be able to eliminate these issues, but you can do your part to mitigate the issue by switching to electronic invoicing. This allows you to avoid wasting paper on invoices, and it also allows you to create a customized document to send to clients. Simply choose a template and design it with your company’s logo, text, and colors.

3. Dive Into Ecopreneurship

Many first-time ecopreneurs fall prey to the idea that their business plan must be perfect. It’s a good idea to maintain high standards, but aiming for perfection will simply cause delays. Don’t wait any longer to start your business. Establish an LLC today by contacting a formation service. Check your state laws to make sure you’re abiding by regulations. Also, a formation service will help you minimize paperwork and save on taxes. But some formation services are better than others so make sure you check Zen business reviews by BestLLCServices.com to make sure you’re getting the best deal you can find.

4. Develop an Effective Marketing Plan 

Marketing is an important component of any business plan, but it can be a uniquely powerful tool for leveraging your sustainable business practices. When you are working on your marketing strategy, you should consider ways to emphasize the environmental benefits that your business is responsible for. If you are taking steps to protect local ecosystems, for example, be sure to mention this in your advertisements.

5. Spend Time on Learning

Knowledge is the best resource you have at your disposal when you’re developing sustainable business practices. You need to have a clear idea of your business’s goals and your role in minimizing environmental harm. Spending time on research and reading will help you fortify your plans and develop actionable practices. You can learn about other successful ecopreneurs or study the strategies that top sustainable companies adopt. The time that you invest will help you develop better environmental policies.

Invest in Your Business and the Environment

Building a business doesn’t have to harm the environment. In fact, you can take steps to build a business that helps the environment! By developing sustainable business practices and implementing electronic invoicing solutions, you can maintain eco-friendly ethics, and attract customers in the process. Invest in professional development and learning to further increase your knowledge of sustainability practices, and you’ll likely see the benefits in the form of boosted revenue.

MyCreative Pixel helps business owners with their graphic design and marketing needs with things like logo designs, marketing collateral and websites. Reach out today to get started!

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